CCA – cost of customer acquisition
how do we judge the relative merit and effectiveness of different types of advertising? By finding a common parameter that can be used to compare “apples to apples.” We argue that cost of customer...
View Articlelift in search due to paid TV advertising
List of 2009 Superbowl spots on AdAge.com http://adage.com/superbowl09/article?article_id=134136 Lift in search is a great indicator of interest. Modern consumers may be inspired by TV ads, but they...
View ArticleBranding is still a useful activity? Reach and frequency is still a useful...
Source: http://community.microsoftadvertising.com/blogs/analytics/archive/2009/07/06/getting-back-to-basics-why-web-advertising-needs-traditional-media-metrics.aspx Getting Back to Basics – Why Web...
View ArticleThe generalization that TV ads are more “helpful” than internet ads is simply...
In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the...
View ArticleLooking for the Best Gas Prices? Mobile Searchers Convert Quickly
source: http://www.marketingcharts.com/wp/interactive/looking-for-the-best-gas-prices-mobile-searchers-convert-quickly-35082/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Smartphone...
View ArticleTop Influence on Online Purchase Decisions? Deals and Discounts
source: http://www.marketingcharts.com/wp/topics/e-commerce/top-influence-on-online-purchase-decisions-deals-and-discounts-36149/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Reviews...
View Article
More Pages to Explore .....