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Channel: go-Digital Blog on Digital Marketing » purchase decision
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CCA – cost of customer acquisition

how do we judge the relative merit and effectiveness of different types of advertising? By finding a common parameter that can be used to compare “apples to apples.” We argue that cost of customer...

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lift in search due to paid TV advertising

List of 2009 Superbowl spots on AdAge.com http://adage.com/superbowl09/article?article_id=134136 Lift in search is a great indicator of interest. Modern consumers may be inspired by TV ads, but they...

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Branding is still a useful activity? Reach and frequency is still a useful...

Source: http://community.microsoftadvertising.com/blogs/analytics/archive/2009/07/06/getting-back-to-basics-why-web-advertising-needs-traditional-media-metrics.aspx Getting Back to Basics – Why Web...

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The generalization that TV ads are more “helpful” than internet ads is simply...

In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the...

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Looking for the Best Gas Prices? Mobile Searchers Convert Quickly

source: http://www.marketingcharts.com/wp/interactive/looking-for-the-best-gas-prices-mobile-searchers-convert-quickly-35082/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Smartphone...

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Top Influence on Online Purchase Decisions? Deals and Discounts

source: http://www.marketingcharts.com/wp/topics/e-commerce/top-influence-on-online-purchase-decisions-deals-and-discounts-36149/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Reviews...

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